PCP Sales and Merchandising
PCP Sales and Merchandising
PCP Sales and Merchandising
PCP Sales and Merchandising

Services Page

image

What PCP Sales & Merchandising offers:

PCP Sales and Merchandising offers companies a comprehensive service with daily store visits from a team of dedicated sales representatives, permanent in store merchandisers and roving merchandisers as a back-up support system. 

OUR OBJECTIVES

  • Managing sales and merchandising for FMCG manufacturers within all major retail outlets - Pick ‘n Pay, Shoprite/Checkers, Spar, Game and Fruit and Veg.
  • providing assistance with market research and product launches
  • improving sales of existing products
  • maximizing shelf space
  • minimizing returns, and
  • strengthening client relations

 

Role of the PCP merchandiser

  •  Packing shelves
  •  Rotating stock
  • Managing returns and product recalls
  • Maximizing range and shelf space
  • Energizing the shelf space by neatness, stock availability and advertising material.
  • Advise and assist customers with proper brand knowledge

The PCP sales force is trained to ensure, that products will we be managed in store, to obtain the best possible sales potential, within the individual retail outlets unique trading requirements. Our sales team is linked to an online reporting system, ensuring availability of visual material and accurate POP data. 

 

Role of the PCP Representative

  • Order placement
  • Completion of necessary documentation
  • Ensuring client satisfaction.
  • Ensuring brand awareness
  • Ensuring product visibility
  • Ensuring correct product pricing
  • Manage in store planogram layouts and adherence
  • Providing feedback on competitors activity
  • Maintaining our in service merchandising training program

 

Role of PCP Management

  • Launching new products 
  • Managing POS material
  • Managing in store events
  • Resolving complaints
  • Managing and training representatives
  • Build and maintain relationships on store management level.
  • Assisting in all the principals sales initiatives
  • Attending trade and other promotional events

The CPA system implemented for our marketing team are based on target driven sales performance measured on a monthly basis. This insures a staff compliment of motivated and dedicated sales driven individuals.